There are a Thousand-And-One Video Pitfalls that Everyone Worries About. Here’s How To Avoid Them
Posted on February 7, 2010
Filed Under Video SEO | Leave a Comment
Let me ask you a question. Have you ever wanted to get a simple message out on YouTube, but you were just too intimidated by the idea of video recording yourself?
I thought so. I feel that way too. I did a quick search on Google, and these are some of the issues that were raised when making a video for any purpose.
The first piece of advice was to get the most expensive camcorder possible within my budget. Apparently, unless the camera is top notch, the quality of the video will suffer.
The next thing I learned is that you have to have a tripod that costs at least $100 – $200 to insure it’ll be solid and firm enough not to wobble. I also learned you need a portable microphone and a “Lavaliere Microphone” (though I didn’t even know what that was).
There was EXTENSIVE advice on zooming, panning, lighting, composition, editing, narration – and even sorting and packing your equipment.
Wait. There’s more. You also have to consider cue cards vs. memorization – voice inflection – facial expression – noise minimization – and STAGE FRIGHT (my personal favorite)
This would all be well and good if you were trying to re-make “Gone With The Wind”, but it’s definitely overkill if you just want to explain something or sell something.
If you’re reading this, then presumably you understand the incredible power of video sites like YouTube, and you know that video accounts for more and more total internet traffic (52% to date). If you want the most pairs of eyes to see your message, you have to go video. But you may be asking yourself at this point how you can avoid all of the above nonsense to do it.
Good question. You could go for some expensive video editing software and – after overcoming a steep learning curve – create one of those masterpieces you see on YouTube from time to time. You know what I mean – a clever series of written messages which fade in and fade out, or leap on to the screen and then leap out, or dance around in a circle – all accompanied by perfectly synchronized music, of course.
Or maybe you’re thinking that’s all a bit much for your simple, straightforward message. So why not consider “text to video” software instead?
Never heard of it? Until recently, I hadn’t heard of it either. Actually, it’s been around for a little while. The idea is that you type or paste in some text and the software converts the text into audio speech. Nowadays, they’ve gotten pretty good at making it sound less robotic.
This makes creating a video as easy as typing an email, and since more and more people would rather watch and listen to a message then read a message, this kind of software has real value.
The main question to ask is how the software handles the video portion. I would personally recommend that you choose a program that generates some kind of computer image, rather than simply flashing the words on a screen as they’re being spoken. Most viewers feel more comfortable actually seeing someone talk, and you want viewers that feel comfortable watching your message.
Learn more about a new text to video program called VideoGoRound.com at Jennifer Gordon’s site: VIDEOGOROUND.COM. Find out how VIDEOGOROUND will address these issues.
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