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Different Remote Blogging Interfaces
We've been testing our new remote blogging interface for the Link Builder Network called Blogging Central, and while doing that I decided to enumerate some of the alternative remote blogging interfaces I am aware of. These include some very interesting and quite powerful programs. Here are the ones I've looked at: Windows Live Writer - This is a slick program from Microsoft that interfaces with many different blogging platforms including Wordpress and b2Evolution - the two I am most interested in. I haven't actually tested it with other platforms such as blogger.com, but I am assuming it will work. For better or worse it lets you create complex posts that include tables and css elements. As with some others, this program requires you to individually configure each blog account you want to access. When you are dealing with more than 50 accounts, as in the case of the Link Builder Network, this can be a royal pain. Scribfire for Firefox - Scribefire is a Firefox plugin. In other words, it only works with the Firefox browser. Scribefire is a very slick way to interface with many different types of blogs - including Wordpress, Blogger, Moveable Type, and a few others - but not b2evolution. It lets you create relatively complicated post layouts using tables and images, and it even lets you edit previously created posts. Unfortunately, there is no easy way to setup your logins. You will have to manually enter more than 50 blog logins for the Link Builder Network. And you will have to do that for each computer you want to use it with. w.Bloggar - This is another free program that has been around for a while and has gone through a number of versions. It is currently in version 4.03, so you can be sure it is fairly stable. This program will interface with all our Wordpress and b2evolution blogs. It takes a bit of getting used to, and you must set it up for each of the blogs, but once set up it is quite efficient. We have used w.Bloggar for approximately 12 months to make posts for clients, so we know it is reliable. It is a bit more restricted on the formatting side - no tables, for instance - but this is probably a good thing. You can also load all your account logins and passwords by entering them into am .xml file and loading them all at once - a major time saver to be sure. There are other programs like these, but I am not familiar with them. The advantage of Blogging Central is that it is a dedicated system designed especially for posting to the Link Builder Network Wordpress blogs. Once in the system there is no need to login to each blog, and you can send the same post to as many as 4 blogs at once. I will have a Blogging Central video up very soon. Twitter Tools and Strategies
- Twitter can be a boring waste of time, or a great way to build and enhance a profile, group of followers, online reputation, etc. It's been around long enough now to have an established track record as a useful social networking forum.
Not having months of serious Twitter experience I've been surprised at the superficiality of most tweets, and especially surprised at the kind of filler some people use...but whatever...
If you are looking for suggestions on how to leverage the "power" of Twitter for your marketing efforts, check out the resources listed here:
Guide to Twitter as a Tool for Marketing and PR, which includes links to resources like the Big Juicy Twitter Guide (Caroline Middlebrook), Newbies Guide to Twitter (Rafe Needleman) and many more. Free Wordpress Part of Niche Blitz
Creating a free Wordpress blog at wordpress.com is a good addition to a niche blitz program.
Niche blitz is a concept we are working on at Linknet Promotions which will be released both as a DIY niche building product, and as a service we will be offering selected clients.
You can join the Linknet Affiliate program and promote this and other lucrative and in-demand Linknet products.
At Linknet Promotions we create Wordpress blogs for clients, to help promote their services. This is done as part of two services we offer: Link Building Level 3, and Niche Blitz.
Wordpress blogs are used because Wordpress has high ranking with Google, and gets crawled very quickly and very regularly. A Wordpress blog - whether self-hosted, or hosted at wordpress.com - is an excellent way to build links and begin creating a neighborhood of inter-related resources focusing on specific keywords.
For advertising information see
Linknet Promotions. Get your
text ad on hundreds of pages, including blogs and articles distributed on many
websites.
Tools for your Getting Links
by Rick Hendershot, Linknet Power
Linking
Getting ready to start your Link Generating
Program
Before you start your link generating program, you
will need a few tools. These will help you get going in the correct direction,
right from the beginning.
First, you should get the Google Tool Bar. This will help you do
Google searches, see the Page Rank of possible link partners, and check on "back
links" of various pages. I will explain these things further in a future lesson.
For now, just download and install the Google Tool Bar.
Second, you may
want to get the Alexa
toolbar. One of the features of the toolbar is to give you what are called
"Alexa rankings". These are traffic rankings which are primarily based on
surfing stats derived from Alexa's installed base of toolbar users. Yes, it is
true that Alexa rankings are skewed towards Alexa users, and can be manipulated
by almost anyone caring to do it. Still, the Alexa ranking is becoming one of
the most important tools we webmasters have for watching the progress of our
sites as we develop and try to drive traffic to them.
Third, get a good old-fashioned notebook and pen. As you begin your search for link partners you
will find yourself overwhelmed by all the possible candidates. You will stumble
on a beautifully rich list of relevant sites. Then you will follow one of those
links, and find another incredibly broad range of possibilities. Meanwhile, the
first list will be gone. The best advice is to make a note of possible link
partners as you come across them. When you see an interesting looking list of
prospects, write it down.
Create your link directory
The
fourth thing you should do is organize your own link directory — the one you
intend to create on your own site. You should not just lump all your links
together on one or two pages. Create some simple categories and spread them over
two or three pages. For some ideas on what categories might work for you, check
out a couple of your competitors, or look at one of the big online directories
(for example, Yahoo, DMOZ, Jayde),
although you may find this more confusing than useful.
A good rule of
thumb is to put only about 50 links on a given page. If you set as a target to
have between 100 and 200 links, that means you should end up with somewhere
between 2 and 4 pages in your link directory.
Create your link
text
And fifth, create your own link text — the text you're going to
ask your link partners to place on their site. Don't be shy about this.
Remember, a link is essentially a free advertisement on someone else's site
pointing back to yours. So give it some ad-like features. For starters, make
sure your "anchor text" includes your most important keyword. Google considers
this quite important. For example here is the text link I use for one of my
clients:
Free Card business card
displays
The Free Card business card display system is a unique small
business opportunity. Free Card displays are located in high traffic areas and
loaded with full color business cards on behalf of advertisers. Cards are
automatically dispensed to interested consumers.
Notice that the
anchor text is not simply "www.freecard.com" (the URL) or even FreeCard.com --
what some might consider the "site name") but rather a description of the
product, including the most important keyword, "business card displays".
Further, I have built more of this client's most important keywords into the
description accompanying the anchor text. This enhances the "relevance" of the
link page where your link appears.
Create more than one version of this
link text. A "long" one should be roughly 200 characters. A short one might be
less than 100 characters. Having two or three different versions and lengths of
your link text ready to go will make your life a lot easier when it comes to
actually exchanging links.
And now that we have all that out of the way,
in the next few lessons I will tell you how to actually go out and get those 100
valuable link partners.
In Lesson 5 we will discuss how to get inbound
links from online directories and link exchange sites.
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You can place your
link, or your text ad on at least 30 high value pages — on at least 15 different
websites for one low annual fee. Getting high quality links is a great way to
increase the Search Engine ranking of your website. For more information about
the linknet website promotion opportunity, go to
Power Linking Strategies.
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